To commemorate its 40th anniversary in 2013, OMGEVING launched the guerrilla campaign “Over de Rand” (“About the Urban Periphery”) through Labo Rand, a group of OMGEVING volunteers. The objective of the campaign was to focus on the potential of the Ghent urban periphery in an interactive and artistic manner. To that end, large red flags were erected at nine apparently random spots in the urban periphery. These striking markings caused visitors and passers-by to briefly consider the unique character of those spots. The flags also bore the address of the website www.overderand.be.
More information could be found on the website about the design study for those nine locations that was being conducted in parallel with the campaign. Occupants of the urban periphery could also add text and images for other potential locations. This created a dynamic online dialogue between the periphery designers and the inhabitants of the Ghent urban periphery that bolstered the debate on the region.
In 2014 an exhibition was held in the offices of the Ghent urban development company, SOGENT, that was devoted to the campaign and the themes.